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Ingenious Atlanta Constitution advertising campaign proves strong sales results
The Merchants and Manufacturers' Contest run by The Atlanta Constitution over sixteen weeks ended February 14. It converted advertising into measurable sales, tallying $1,251,594 in merchandise across trademarks like Gold Medal Flour and Uncle Sam Bread, with significant figures for Red Rock caps and Cottolene can lids, and showing repeat orders and broad store impact.
MENTIONED IN THIS ARTICLE
The
Atlanta Constitution
Constitution Building
Atlanta