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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Mar 07, 1916
Page
14
A long lead time drought idea spurred a lavish spring silk display detailing an extensive range of silks from Chiffon Taffeta to Wexbar Satin Majestic. Prices span $1.00 to $4.00 a yard with numerous shades and widths aimed at street and evening wear, plus washable and novelty silks.
Silk hosiery novelties include Richelieu ribbed pairs at 1.25 in black white and navy with matching garter tops and feet. Elegant lace hose and plain silk options range from 1.00 to 3.00 with various patterns and finishes highlighted by bold black checks and metallic colorways.
A Wash Goods Aisle showcase features voiles and crepes priced from 25c to $3.25, with embroidered voile, pongees, gabardines, laces, organdies, dotted Swiss, lace cloth, basket weave cloth, piques and corduroy. The display highlights spring fabrics in a garden party theme and invites shoppers to visit even if not buying today. Includes numerous price points and fabric types to attract customers.
A list of new ladies items features New Handkerchiefs Pussy Willow Silk Handkerchiefs in white blue and pink priced around 250. Madeira embroidered handkerchiefs 500 to 3. White linen handkerchiefs with tinted borders 260. Grape collars organdie Dutch collars of organdie voile and Georgette crepe priced 250 to 3.50. Dollar and cuff sets 50c to 4.50. Vestees 50c to 6. Georgette rufflings 85c to 2.50 a yard. String ties crepe de chine 26c 50c. Novelty veils 696 to 3. Stationery peach bloom azure blue or white 2.50 per pound. Twine holders 2 to 3.50. Party favors 5c 10c 26c. Garden sachet boxes 60c to 2.50.
Fashion display highlights free lance claims as the designer. Paris and New York favor novel ties shown in elaborate variety. Gold and silver accents spread across silk nets with sequins in blue rose lavender and pink tones on band edges and flouncings.
Embroideries and laces arrive as spring waft from war-torn Europe and distant roadsides. Georgette crepe flouncings in white with coral and blue florals appear 24 and 42 inches wide. Aero cloth flouncings with Venise lace, organdie with embroidered voile bands, voile flouncings with net, and hauste embroideries in white and color are sold. Swiss, organdic, and Japanese nainsock baby sets and edges resemble Madeira handwork for children's dresses and underwear.
The Bride's Shop on the second floor showcases an extensive spring bridal collection. Gowns in crepe de chine with Georgette yokes and Valenciennes trims, Teddy Bears, camisoles, petticoats, and new soiree silk pieces are priced from $6.95 to $30.00. Silk crepe luxury, hand embroidery, and assorted negligees highlight the display.
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