Go Fans quoted by advertisers show morning papers value
A series of endorsements from national and regional advertisers praises the Go Fans booklet and its argument for morning newspaper advertising. Executives from Pepsin Syrup Co, Standard Paint, Gillam's, Foley & Co, Check-Neal Coffee, and others commend its logic and impact on morning newspaper appeal, especially The Constitution in Atlanta.
MENTIONED IN THIS ARTICLE
Capecay
Atlanta
H. L. Staples
Richmond
Constitution
W. Orr
George Muse
Oseph L. Marentette
Consolidated Firm and Supply Company
Lucille Love
Morning Papers Gave Twice Returns Of Those Given By Evening Papers
Advertisers across the United States praise morning newspapers as a superior medium for reach and response. Executives from Lynch to Blanke and many agencies report mornings yield higher returns than evenings, with several noting significant outperformance in May's seeds and other campaigns.
MENTIONED IN THIS ARTICLE
Morning Daily
United States
Dominion of Canada
Morning Papers Credited By Advertisers In Atlanta Booklet
A wide range of advertising executives from New York to Georgia laud a booklet promoting morning newspapers. Notable supporters include JOSEPH H PHINNEY W B Dorset and many ads managers who praise the morning edition for reader attention and influence.
MENTIONED IN THIS ARTICLE
Joseph H. Phinney
W. B. Dorsets
J. Morton, JR
New York
Kops Gros
Georgia
Wonder Why There Are Any Evening Papers Published
A Dayton Ohio advertisement quotes a reader reacting to a booklet on newspaper advertising. The reader, once a partisan of evening papers, concedes the morning field presents strong advertiser advantages and says the views are expressed sincerely.
MENTIONED IN THIS ARTICLE
Dayton
Ohio
Go Fans advertising booklet praised by industry leaders
J S Oliver Evansville Brewing Association advertising manager letters praise the Go-Fans booklet for promoting morning papers over evening editions. Prominent ad executives including Henry W. Laird Frank J. Fahey C Porter E E Bullis George H Ely J Morton Jr Charles Van Gunten and others credit its novel approach and persuasive case for the morning publication.
MENTIONED IN THIS ARTICLE
Charles van Gunten
Ed. Pinaud
Advertising booklet earns praise from leading pros
A collection of sketches and poems for advertising solicitors receives endorsements from prominent figures in New York Boston and Atlanta. M KLahler and Procter Collier Co agents cite relief from routine spam while Victor H Young and others hail its unique approach showing the morning paper’s value.
MENTIONED IN THIS ARTICLE
F. A. Hughes
Lyddon & Hanford Co. Advertising
Rochester
N.Y
M. Kahler
Procter & Collier Co
New York
Victor H. Young
Answer to Claim that All Read Evenings by Paper Readers
Advertising Manager argues against the idea that everyone stays home in the afternoon and evening to read. He praises a booklet describing American leisure and cites it as a rebuttal to afternoon paper dominance. He asserts morning papers could gain readers if the claim were challenged.
MENTIONED IN THIS ARTICLE
R. Montgomery
Montgomery Advertising Co
Jacksonville
Fla
Morniog
The
Constitution
Atlanta Constitution
W. B. Corsett
Jd. B. Haines
Philadelphia
E. E. Bullis
Lord & Thomas
Advertising
Chicago
Also Mentioned on This Page
H. A. Porter
Pepsin Syrup Co
Monticello
W. F. Fairbrother
Standard Paint Go
M. M. Gillam, Gillam
Service—Advertising and Business Building
Evening Papers
R. & Gheek
Coffee Cow
Nashville
A. F. Murray
Cut Service
Robt. B. Johnston
J.C. McMichael
Joseph E. Bauer
Fred Houser
Iliff M. Simpson
Simpson
Showalter & Barker
Pittsburg
D. D. Lynch
L. L. May & Co
St. Paul, Minn
We. Fisher
C. F. Blanke Teal & Coffee Go
St. Louis, Mo
F. Blanke
Seig. Margon
Thos. E. Basham Co
Louisville, Ky
L. D. Jones
Florida Curve Exchange
Tampa
ST. Elmo Massengale
Massengale Advertising Agency
G. A. Lewis
Lewis Agency
Washington, D. C
James O’shaughnessy
O'Shaughnessy Adv. Co
Charles M. Steele
Carl M. Green
Detroit
H. W. Anderson
Adve
Maier & Berkele
Joseph A. Schlesinger
Harry L. Schlesinger
Mr. Wagstaff
R. Finlay
Stack Advertising Agency
T. G Sheehan
Durham Duplex, Razor Co
Jersey City
W. Fairfax
D. Hicks
Southern Ruralist
S. C. Kealey
Eric
Pa.) Dispatch
EO. Feist
Haynes M'Fadden
Atlanta, Ga
Dan Hall
Southern Sales Dept
American Tobacco Co
G. H. E. Hawkins
N. Kk. Fairbanks Company
E. M. Hoopes
Special Advertising
Wilmington
Del
M.&. Higgins
Geo. E. Keith Co
L. B. Whitfield
Afa Ga Syrup
Montgomery
Ala
South
Paul P. Reese
Southern
Whitehead & Hoag Ce
B. Kearney
Hessig-Eilis Drug Co
Memphis, Tenn
C. Johnson
Gen
National Toilet Co
Paris
Tenn
R. Winston Harvey
Craddock Terry Co
Lynchburg
Brooklyn
A. Wheatley
Chattanooga Medicine Co
B. Skelding
Tide Water Power Co
N.C
D. M. Henderson
Notley Advertising Agency
Baltimore
Jean Dean Barnes
Gofan
Jefferson Thomas
Thomas Adv. Service
H. J. Pearce
Brenau College
Gainesville
Sandy Beaver
Riverside Military Academy
Shuman
Shuman Adv. Co
Morning Papers
Henry Webb
J. S. Oliver
Evansville Brewing Association
Henry W. Laird
Southern States Life Insurance Co
Frank J. Fahey
Gillette Safety Razor
Boston
Mass
George H. Ely
Charles H
Storm
United Drug Co
A.dair
the Mobile Register
C. W. Brooks
Orange Judd
H. Goodhart
Ad Men’s Club of
Walter 3. Kidder
Hayner Distilling Co
Dayton, C
J. N. Kenyon
Kondon Man
Sg. Go
Minneapolia
Minn
Milt H. Saul
Georgia Railway and Power Co
MR. Advertiser
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