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Newspaper
Atlanta Constitution
Location
Atlanta, Georgia, United States of America
Date
Apr 22, 1912
Page
8
When hiring or advertising, assess the strength of the sales force and media with consumers and dealers. Study dealer opinions on a salesman and on The Ladies' Home Journal as a producer. Conduct careful straw votes to gauge consumer demand and dealer influence.
A book on advertising can be obtained at no cost by those who express interest. The offer invites readers to request a complimentary copy for study or reference.
The Ladies' Home Journal exceeds 1,750,000 monthly in circulation and The Saturday Evening Post more than 1,900,000 weekly. The firm touts its commanding market position and promises merchandising methods as the basis of success.
Augusta plans a memorial service on May 2 with President Taft delivering the principal tribute to Major Archibald Butt and Titanic victims. A bronze or marble monument to Butt is proposed in Augusta, with strong local support already. Macon reports a statewide fund to erect a Georgia monument, hoping communities subscribe and form an organizing group soon.
Mrs A L Davis wife of a Wren Mountain railroad bookkeeper in Alexandria Louisiana Pollock home leapt into a well early this morning observed by her sister just before the fatal act She showed signs of despondency her husband and three children slept through the tragedy The suicide occurred at Pollock Ila.
Memorial services in New York honored Major Archibald Butt Taft aide, with 71 classmates at St Mark’s Church. Rector Rev W N Guthrie, a Sewanee classmate, preached on God after disaster. Taft attended services in Washington as Titanic memorials spread. Jacksonville and multiple New York churches held further services with chimes and prayers for Titanic victims.
Washington April 21 The government and business interests plan closer contact through a national commercial body meeting tomorrow. About 750 delegates from 250 commercial bodies will attend representing every state Alaska Hawaii the Philippines Porto Rico and American chambers in Paris Brussels and Constantinople. Taft will greet delegates and Nagel will speak on national cooperation. The two day meeting is expected to form a body likely named The National Chamber of Commerce.
Louisville hosts the first international conference of the King's Daughters and Song from May 10 to 14 with the order, now widespread in 26 years, entering its second epoch. The central council in New York designated Louisville as the convention city after a year of planning.
Special memorial services honor victims of a sea disaster with musical references and sermons across multiple churches. Notable clergymen from Baptist, Presbyterian and Episcopal denominations participate, including Dr. Robert Stuart MacArthur and Dr. Charles W. Daniel.
In Atlanta on Sunday churches united in solemn services for the Titanic disaster. Dr. Robert Stuart MacArthur led a large Baptist Tabernacle crowd in a sermon praising the sunk passengers and urging lifeboats, paired trans Atlantic ships, and southern sea routes to avert future tragedy. A collection aided survivors as Chopin’s Funeral Dirge echoed through the organ.
Across multiple pulpits, ministers from First Presbyterian to Central Presbyterian and others preached on the Titanic tragedy. They spoke of divine sovereignty, human responsibility, and courage, urging respect for all lives and noting the disaster as a somber moral moment for nations and individuals.
Mrs Ida Hip pach and her daughter Jean, passengers from the wrecked Titanic, tell how Colonel John Jacob Astor ordered the last lifeboat held and then guided them to safety through a porthole. They describe the vast iceberg and the chaos after impact as the ship sank.
A Navy hydrographic office statement clarifies that Titanic followed the westbound southern track, not the northern route as once thought. It notes spring routes should shift farther south, increasing eastbound and westbound distances between Ambrose Channel and Bishops Rock.
New York April 21 report: engineers of fifty railroads east of Chicago and north of the Potomac have voted to strike if wage demands are not met. The decision is delayed until general managers meet in the region tomorrow to decide next steps.
Lynchburg Virginia April 21 Dr Hawley W Martin aged 77 president of the state board of health and the Virginia medical examining board died at his home after a brief pneumonia illness He led the Fifty third Virginia infantry in Pickett s charge at Gettysburg and was severely wounded in that battle He practiced medicine in Lynchburg for seventeen years and once served as a member of the University of Virginia board of visitors and as president of the Virginia Medical Society.
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