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Newspaper
Athens Weekly Banner
Location
Athens, Georgia, United States of America
Date
May 12, 1916
Page
7
An Athens store announces a May sale closing out spring coat suits with many dresses and other summer apparel. Buyers highlight late garment market offers, with many suits offered at half price or more, stressing the value and necessity for summer travel or stay.
Do not wait for heat to push you into KOOLER CLOTHES. Our store offers a wide range of summer dresses in voile, silk, georgette crepe, taffeta, satin, and organdie with self trimming and expert fitting. Many broken lines from recent sales are now available at prices well below original.
An annual May millinery sale promises steep reductions to clear spring stock. The retailer invites customers to buy now, highlighting new sport hats and striped color-matched sets to coordinate with sport skirts, urging decisions before many weeks.
A sale on Monday offers about fifty muslin kimonas and negligees in pink blue and lavender. Originally $2.50 to $3.50, they are now 1.48 for Monday only. Items likely sell out quickly. see them.
The remodeled section features new silk and muslin underwear cases for easy selection and freshness. Mrs. E. E. Moore leads the department with a broader, better assortment from Redfern Madame Lyra Frolaset American Lady and Warner’s Rust Proof, priced $1 to $10.00.
Wash fabrics for summer voiles offered in wide 40 inch widths with many patterns and colors. Stripes plaids and broken stripe designs provide numerous choices, with easy cutting. Priced 25c 35c and up.
A jeweler or retailer announces a new line of open stock china featuring two patterns a thin gold band and a West floral design with gold. The note promotes open stock buying as flexible cost efficient and says customers can replenish pieces over time to avoid mismatched sets.
Hosiery emphasized as essential to dress with a focus on substantial stock and stable prices. The Athens shop touts guaranteed wear, prepared supply for summer, and exclusive availability of Holeproof, Onyx, and Luzite hose, including black and white striped pairs at $1 and boot silk at 50c.
A local shop highlights a complete stock of light weight summer quilts made from riplette fabric. The spreads are praised as cooler and more washable and less prone to tearing than heavy old designs. A wide selection from crib to extra sizes is shown along with crocheted and marseilles varieties.
A textile advertisement touts silk fashion for the season with solid colors and popular stripes and plaids. It highlights an extensive silk dress line, taffetas and georgette crepe trims, crepe de chine fabrics, and the idea that choosing a pretty silk dress is within reach.
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