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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 27, 1935
Page
24
The article urges a new spring attitude through rhythmical morning stretches and light daily activity. It advises walking more, avoiding slump, and maintaining energy with a green salad diet and milk as part of a healthier, youthful outlook.
Wisconsin Governor Philip F. La Follette asserts that in the last five years the country has lost enough income to purchase the entire United States, framing the scale of federal revenue declines as a national concern.
Athens merchants unveil a comprehensive spring edition featuring men's and women's wear from suits to hats and shoes plus home goods hardware and cosmetics. Nelsonville and Pomeroy join Athens in promoting shops and departments including Zenner, J J Sister Co, Burnett Smith, and many others showcasing spring merchandise and neighborhood collaboration.
New York designers showcase a wide blouse variety to pair with spring suits. Styles include regency cadet collars, ascot ties, and guimpes plus dishrag shirts, with fabrics from linen to georgette. Bold color pairings like buttercup yellows with violet suits or shell pink accents brighten noir ensembles.
For women tired of raglan sleeves, new sports coats for country travel and resorts emphasize set in sleeves and fitted waists. Best couturiers show models with narrow to moderate looseness that reveal curves, in tweeds of varied textures and colors from brown flecked with orange to grayish black with red and blue tones.
The piece urges readers to adopt light springtime routines to lift spirits. It suggests flying a kite, banishing petty hates, stretching, walking, and eating greens and milk to improve mood and appearance.
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