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This newspaper page contains 11 articles. Subscribers can read the full text of each article.
Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 22, 1932
Page
11
A 1932 guide to spring men’s fashion urges color contrast over harmony. It highlights new ties in pastels with bright stripes, light linen suits, tabs and negligee shirts, lisle hose, and color-led accessories to pair with neutral suits.
Brand new stock fills Pastor Dry Goods Store in Nelsonville for the Easter trade. Dresses, dry goods and shoes are on display with clever designs for sport street and dress wear. Materials include gayly printed crepes.
The Nelsonville shop promotes a spring collection for the whole family from Grandma to Sue. Dresses in navy with beige trim appeal to matronly shoppers while green office wear suits mothers and pink or yellow frocks please young girls. Accessories like gloves and hosiery are highlighted with slips, coats, and new fabrics such as rough cloth and tweeds in stock.
The forecast notes an important day with notable achievements if conditions are wisely managed. An unforeseen opening and prospects for advancement may appear, but care in contracts is urged. Industry and persistence can stabilize fortunes, with new friends and environment ahead.
The article promotes costume jewelry at Glen D. Thomas Jewelry Store in Nelsonville as the finishing touch to spring outfits. It highlights heavy chains, engraved metals, and semi-precious stones in red white and blue, plus pastel shades. It warns against clashing shades and distant mismatched pieces and stresses moderate prices.
Spring footwear trends arrive in Nelsonville with cutout shoes and sophisticated pumps at Mechem Shoe Store. Black remains the Easter favorite with a new putty shade gaining popularity for matching outfits.
An old advertisement touts ZEMO as soothing antiseptic cream for itching burning skin. It claims twenty years of relief for ringworm eczema rashes pimples and scalp irritations with prices listed 35c 0c and 1.00.
The Hub in Nelsonville promotes spring values for men and boys with affordable Easter attire. Suits in grays and bold sport outfits with separate pockets feature lightweight cheviots and tweeds, plus bright shirts, socks, and sport shoes for church parades and family outings.
The ad urges preserving a fresh first worn look for spring outfits. It cites Acme Dry Cleaners as a top choice to refresh coats, suit creases, and dress color after winter storage, noting how cleaning revitalizes clothing for Easter smartness.
The spring line of boys clothing mirrors university styles with small versions of college men’s suits and accessories. Manufacturers and retailers target the campus look, offering long pants, hard wearing fabrics, and collegiate tailoring to both older boys and younger ones eager to imitate grown up modes.
A local observer notes that youth dress tastes have changed from traditional cut to newer fashion. Parents are supportive, boosting boys to take pride in their clothes as stores offer stylish options at acceptable prices.
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