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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 17, 1937
Page
15
Athens shops showcase Spring formal wear inspired by Vogue and Paris. Lightweight silhouettes return with shorter hems, delicate trimmings, and floral motifs in silk and cotton fabrics. Pastels and flowered patterns dominate, while bright and pale tones move the season forward.
Katherine Figg marks one year of operation at her millinery shop now in redecorated rooms formerly Lash's Drug Store Ath ens. The store offers Gaige hats and stock along with new dress items and formal showroom features including three dressing rooms and a private formal room. In a separate note a Middlesborough mayoral chain bought 50 years ago remains largely unpaid at 885 of 1250.
Wellsley college women adopt washable summer fabric nightgowns as formal spring dance dresses. The gowns resemble glamorous evening gowns in cut and style and are worn with slips or dance sets underneath.
Miss Reba Shafer, daughter of Mr and Mrs F Shafer of Richland Ave, told a manager about the Garden Party Frocks. The Court St dress shop will carry a complete line and new cotton undergarments, as a buyer from a Massachusetts department store notes. A palindrome definition is included.
The piece describes versatile wardrobe options with double duty dresses, jacket looks, and interchangeable pieces. It highlights prints in black and white and bold colors, knit easies, and new fabrics like coronation blue and paper taffeta. It notes street wear details including jackets, skirts, and reverse outfits for afternoon frocks.
Fashion leaders embrace pastel wools and prints to create versatile outfits. The compose suit pairs two colors for contrast in blouses and jackets, while capes and bright prints offer multiple styling options. Tweeds with soft weaves are flecked with contrasting yarns to echo underlayers. Cape ensembles vary from straight hangs to flared shapes. Health officials announce the 66th annual New York meeting of the American Public Health Association set for Oct 5-8, first in the city since 1921.
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