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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Mar 17, 1937
Page
14
New York fashion notes feature Easter frocks with prints in navy, yellow, and black. silk and chiffon wool create standout dresses. Capes, tunic peplums, slim skirts, and belted outfits dominate. Emphasis on lingerie neckwear, versatile accessories, and practical budgeting with two shopping lists and coordinated color codes.
Merchants forecast a strong Easter impact on accessories sales as women prefer new handbags gloves and boutonnieres to refresh winter outfits. Some retailers expect March volume to rise sharply versus last year but doubt they can match or surpass April 1936 figures when Easter fell on April 12.
It highlights fit and flare gowns with adjustable necklines and sheer materials. The piece describes spring palettes, embroidered felt and wool accents, prints from bold to delicate, and details like pearl buttons and clip-on bolero redingotes.
Two way stretch Lastex girdle trunks with satiny finish debut for summer at Woodworth's. Bright colors and comfortable design promise easy swimming and good durability. Formfit halter neck tops pair with snug fit and back buttons. One piece wool suits remain popular in bright shades and figures.
Dip into color pots for spring silhouettes splashed with rain washed tints and coronation hues. Two tone shades and contrasting triads enhance outfits against neutrals. Start your fashion picture now in authentic color concoctions sponsored by Paris and presented in Athens stores.
A fashion note surveys quilted taffeta jackets in pastels white and black in plain, swagger, and waist fitted peplum styles. Short bolero to three quarter coats, cape back sleeves, organdy wraps, and vivid sports coats promise versatile evening wear for Summer events.
The article notes spring and summer riding fashion shifting to dark browns and greys with sleeveless vests, short attached shirts, and white breeches. It advises on fit for comfort and cites Mrs Daisy Sturgill on women prioritizing style over ease in selecting riding attire.
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