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Newspaper
Athens Messenger
Location
Athens, Ohio, United States of America
Date
Dec 19, 1977
Page
7
Philip Morris conducted the most extensive taste tests for a new cigarette MERIT against 11 mg to 19 mg tar brands. Smokers reported MERIT delivered as much or more taste than higher tar rivals. By 1977 MERIT 100s gained popularity. three-fourths of MERIT smokers came from high tar brands.
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