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Merit's Enriched Flavor Low Tar Cigarette Breaks Taste Barrier
A Philip Morris team at the Richmond Research Center isolated key tobacco flavor ingredients to boost taste in low tar cigarettes. They developed Enriched Flavor tobacco packed into Merit with mid 1970s testing showing stronger taste despite lower tar.
MENTIONED IN THIS ARTICLE
Richmond Research
Philip Morris Richmond Research Center
MERIT
Philip Morris Research Center
Tower
Richmond, Va