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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Sep 14, 1913
Page
6
The Davison-Nicholson Company displays the latest fall fashion lines in suits dresses and coats with new novelties in silks dress goods and lace flouncings. Shoppers are invited to visit daily to see arrivals and attractive prices from 8.50 to 35.00 for coats and skirts that fit hips snugly and allow movement.
The store touts a great silk season with twenty percent cheaper stock. It highlights Persian silks, brocade velvets, embroidered velvets, crepe de chine fabrics, and a full color spectrum. Prices list Rajah silks 25c yard, brocaded silks 25c, brocade silks 39c, crepe de chine 50c.
The shaddow and Chantilly weaves lead fall lace trends and surpass former efforts. Lace flouncing is favored for evening dresses now more than ever. We offer the largest lace stock in Athens and invite shoppers to headquarters for selection.
Styles and materials are rich in color and hand tailored for the season. The department offers the latest fall models from $15 to $50, promising a pleasant and profitable visit as new designs surpass prior years.
A large and varied showing presents a broad fall sweater line offering extensive choices for buyers as the collection nears completion.
The store unveils a new fall muslin collection with appealing styling and prices highlighted as right for customers. The advertising emphasizes comfort fit and on trend looks to attract regular shoppers.
The store showcases eponges brocade Mallesae and novelty weaves alongside scotch plaids and honey comb textures. Serges remain popular and frequently used. Visit to view prices and widths of all fabrics.
New novelties in ribbons and sashes feature Persian and Bulgarian designs in bright colors. Prices range from 35 cents to 1 dollar 50 cents per yard. Beautiful line of sashes showcases latest styles.
The store promotes a large fall skirt display featuring latest plaid styles in serge and whipcord. A special sale offers 100 skirts regular five dollars for three fifty, limited to the first 100 buyers this week, encouraging early attendance.
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