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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Oct 21, 1914
Page
6
Michael's promotes fall suit values with daily crowds and customers praising great buys. Aimed at Athens, the store touts superior selection and color range with suits priced at 15 20 25 and 32 50. Shoppers are urged to compare and save five to ten dollars per purchase.
About 250 fine black parasols with long C handles and silk tassels offered at a bargain. Waterproof Duxback Gloria umbrellas with green and black ebony handles, some trimmed with silver. Priced at 98c each versus typical $1.38 to $2.00. Quick day sale.
Our enormous and varied stock of comforts for large beds and baby beds is now ready for inspection. They are covered with satin, silkeline and silk and range in price from $1.25 to $25.00. Come early to select unbroken stock and match color schemes.
We are told to lead in fall hats with skillful advice from Michael's Millinery Parlors. Our trimmers and salesladies are the cleverest in the city under an artist of rare ability. A visit to our spacious parlors is like turning the leaves of an interesting book with something new at every turn.
The catalog lists coats for 6 months to 5 years in serge henrietta and chinchilla fabrics with models priced from 3.50 to 10.00. Infants sweater suits include cap and bootees in white and pastel trims at 2.00 3.50 4.50 or 5.50. Henrietta and silk cloaks with lace and embroidery range 4.50 to 20.00.
This store promotes dress buying beyond discounts, claiming style and quality at prices lower than elsewhere. It highlights dress values at 6.98, 9.98, 12.98, and 15.00 with an elevator to the second floor for access.
Mr Simon Michaels NY trip purchase brings nearly 600 silk Petticoats in colors navy green purple brown tan pink white nelrose American beauty red and more. Petticoats feature tucked and accordion flounces. Values to 3.50. Spot cash offers reduce price to 1.98. Display on first floor.
The advertisement promotes Frolaset Corsets that correct irregularities and provide graceful lines for slender, medium, and stout figures. Expert fitters invite customers to try a front laced model tailored to their figure, with access via an elevator to the second floor.
Chicago floor shows wheat declines after opening dips, with May rising briefly while December lags. Export demand persists despite pressure from commission houses and heavier first hands offerings. Corn weather improves, hogs and oats mixed. New Orleans cotton spot quiet with varied quotes across cities.
Ford Motor Company reports 21 976 cars sold in September up 11 479 from September 1918. The release notes Ford aims to meet a 300 000 car schedule by August 1915, with strong evidence of rising production and a robust dealer network. A sales experiment shows a Ford car in each town for a day at 10 dollars, enabling reps to visit customers and boost earnings.
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