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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Oct 15, 1916
Page
3
Hundreds of swell suits in new models use gabardine serge poplin broadcloth Bolivia cloth and velours in burgundy greens blues purples and blacks. Prices range 15 to 65 with no fictitious markdowns and storewide confidence in quality.
Over the past week the store added hundreds of coats bought by Mr. Davison on a trip to eastern markets, claiming the largest coat stock ever shown in Athens. Sports coats range five to twenty dollars, three quarter lengths seven fifty to sixty, other fur trimmed styles from twenty to twenty dollars.
The advertisement touts the largest and best selections across all lines with new ready to wear suits coats dresses and accessories. It claims complete lines in dress goods white goods and wash goods and guarantees best market quality at reasonable prices with one plain price for all customers and uniform service.
An attractive assortment of misses serge dresses in Peter Thompson sailor and middy styles is shown. Prices range from 6.50 to 10.00.
Our stock of dresses is large and complete with top styles in popular materials. Sarge dresses lead in popularity with new straight lines and full skirts. Silk dresses in messalines and taffetas come in all colors and trims. Serge dresses from 6.50 to 20.00 with fur buttons and silk trims. silk dresses from 12.50 to 25.00.
The ad touts MUNSINGWEAR underwear by naming the brand repeatedly and claiming top quality. It stresses sanitary production, sturdy buttons, and a perfect fit that improves with washing for children and ladies in all weights.
A good variety of handsome new petticoats is shown in taffeta in solid colors and Persian patterns. Solid color taffetas cost from 3.50 to 6.50 dollars. Serviceable percaline petticoats with pretty silk ruffles range from 2.50 to 3.50 dollars.
The Electric Brand house dresses are marketed as the best for neat housework. Eight models include adjustable and handy dandy options made of gingham percale and galatea, priced from 1.00 to 3.00.
The store proclaims the largest sweater stock ever in Athens with new shipment of over 1,000 items. They offer infants to men and women in all weights sizes and colors with prices from 65 cents to 10 dollars per piece.
The store highlights a large, complete display of dresses for girls including wash, serge, and party styles. Wash dresses range from 65 cents to 2.50 dollars, street dresses from 4.50 to 6.50 dollars, and serge dresses from 4.50 to 7.50 dollars.
An advertisement invites readers to inspect a stock of high grade toilet articles including soaps powders waters hair tonics creams toothpaste and cosmetics. Leading brands Melba Luxor and Colgates are highlighted with specials such as honey soap large cake 5c peroxide soap 5c and Colgate 252 toothpaste 20c plus household ammonia and peroxide products priced in cents.
A local ad touts a line of comforts in laminated cloth eider down and wool filled. Satin covered and sateen varieties are priced from 7.50 to 15 dollars with laminated cotton options from 1.0 to 7.50 dollars, promising lightness and warmth.
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