Michael's Store Promotes Good Goods and Fashion
From the Treasure Island of Style comes a display of fabric and fancy wear, garniture and garments at the big store Michael's.
15 Oct 1916
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Oct 15, 1916
Page
1
From the Treasure Island of Style comes a display of fabric and fancy wear, garniture and garments at the big store Michael's.
The store announces a new Mirror Candy Department to meet public demand. It showcases a wide range of candies including chocolates, bon bons, caramels, marshmallows, and assorted mints. Packages are sold in sealed boxes and jars with a focus on sanitary, fresh stock.
The ad highlights a large silk selection including taffetas with satin bands, charmeuse and lustre satins, crepe de chine in pastel and dark shades, and 40 inch widths priced at 1.25 1.50 and 2.00. Trimming silks and a special line of mourning silks are emphasized for apparel details.
Michael's showcases a new season display with both dressy and casual dresses in abundant quantities for street wear afternoon wear party or formal occasions. The collection highlights Char meuse taffeta crepe de chine serge and Georgette fabrics with extensive hand embroidery and fresh arrivals. Early attention is invited as every express brings five new shipments of the dresses to the city.
A fashion note describes lengthened coats with fur collars and refined materials as key factors in the season's styles at Michael's. Wool velour broadcloth gabardine poplin and serge are highlighted for men’s wear.
An advertising notice for Michaels Hosiery promotes its large selection and value. It claims the store offers better prices than rivals on boot silk hosiery and other grades from cotton to silk. It invites customers to switch to Michaels for hosiery service and bargains.
The listing highlights ladies coats veils table linens silks woolens dress trimmings rugs draperies notions apt goods blankets middies separate skirts curb store slogans. It emphasizes affordable prices and popular items for sewing and home decor in a period style catalog notice.
The ad proclaims blankets remain scarce elsewhere but cites Michaels as offering lower prices due to earlier large orders. It promises big stock, competitive bids, and top quality, claiming customers save differences by buying now.
Knitted Underwear Merode offers a range of styles and weights from light cotton to heavy wool plus silk and wool. All hand finished and cut to fit with comfort. Investa and pants priced from 50 to 1.60 dollars. Union suite 1.00 to 3.00 dollars. Children's 2.56 to 1.25 dollars.
New waists arrive weekly from New York sharing the latest crepe georgette and novelty designs. Plaid and striped taffeta and messalines appear in dark colorways with crepe de chine options in white and flesh. Mourning waists remain in stock in regular sizes.
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