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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 18, 1917
Page
5
A store proclaims a golden age of apparel with new Spring and Summer goods for women young women and girls. It touts a large collection, up to date fashions, and a superior position to serve customers with models in approved materials and colors.
The millinery section showcases a wide range of hats in new shades with ready trimmed designs. Milliners offer to custom make hats and ready trimmed options are priced from 2.50 to 60.00, promising attractive styles for every taste.
Spring coat fashions debut with subdued and vivid colors. Fabrics include Burella cloths Bolivias and Wool Velours with new arrivals daily by express. Coats in gray gold navy and many shades are shown in full and three quarter lengths with new collars, priced from eight fifty to thirty dollars in Athens.
Designer notes recoup fat is gay and brilliant in Fashion's paint box. New paisley silks dots stripes striped taffeta checks and plaids shown in solid colors. Athens' largest stock features Electric Brand House Dresses with trim neat styles. Dresses priced from 1.25 to 2.50.
In selecting styles for the Little Miss, attractive gingham, percale, madras, and linen dresses for ages 2 to 14 are shown in dainty trims and fast color fabrics. Prices range from 59 cents to 3 dollars and 50 cents. Also advertised are Cedar bags to mothproof winter clothes, priced at 75 cents, with built in coat and skirt hangers.
The advertisement promotes Butterick as the leader in sewing patterns offering complete easy to use options for any garment. It claims Butterick patterns deliver better results and are recognized worldwide.
Fitting corsets praised for perfection of fashioning and comfortable outlines. La Victoire corsetiere offers personal attention to fit individual figures with spring and summer patterns in bright plaids stripes and checks in 27 and 36 inch widths. Also advises viewing stock before making children's dresses.
If you have your fabric shrunk on our Spotless Steam Sponger before tailoring you avoid laundry. Materials up to 36 inches wide cost 2 cents per yard for sponging and shrinking, while wider than 36 inches cost 3 cents per yard.
The stationery department adds a full line of engraved visiting cards in Text Script Old English styles. Prices range from $1.50 to $3.00 per 100 for the first order and 90 cents per hundred on subsequent orders.
The display features woolen taffeta and wash skirts in black navy striped and block patterns with prices from 5.50 to 18.50 for taffetas and 5.00 to 10.00 for woolen varieties plus washable garbadine pique poplins and sport fabrics priced 1.25 to 4.50. Rain coats for April showers are advertised for ladies and children.
The stock of boys wash suits shows complete ranges in solid colors and stripes. Some combination sets include solid pants with striped blouses and white collars, tailored for summer wear.
A list shows money saving prices on Colgate large toothpaste and various items. Offers include 18 Shears and scissors at 75c per pair, paper cutters from 19¢ to 50c, stationery 28¢ per box, peroxide 6 oz at 12 for 2¢, Ravenware bowls and vases 1.50 to 2.60 values now 49c, laces 72c to 12¢ per yard, $2.50 electric stoves at 2.19, 25¢ nail brushes, and 190 Absorbent cotton 10c box.
Hundreds of stylish suits arrive in blues blacks greens and grays with prices from 12.50 to 75.00. Taffeta poplin garbadine velour and silk jersey options come in rose navy Japanese blue and other shades, with sport modele jerseys priced between 3.00 and 25.00.
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