18 Mar 1917
Page 1
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This newspaper page contains 10 articles. Subscribers can read the full text of each article.
Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 18, 1917
Page
1
A Michael's showcase proclaims freshness charm and variety in spring garments. The note credits American designers for smart apparel and asserts strong public approval and close ties with fashion authorities amid ongoing global conditions.
A spring coat suit offer highlights colors from Gold to Navy Blue with contrasting collar details and embroidery. The store showcases a wide range for misses to grandmothers with many coats lined in bright silks and decorative trims.
An advertisement touts a Redfern corset promising an attractive figure and lasting comfort. It guarantees expert, intelligent, courteous service and urges customers to have their new reface fitted now.
The article promotes Betty Wales dresses as the season’s top Sport and Spring dresses. It highlights exclusive agency, the Betty Wales label on garments, and urges readers to view the second floor for a range of styles for girls and youthful women.
In this fashion note readers are urged to complete a sport outfit featuring a sport skirt and sport blouse. The piece highlights woolen cotton and bilk fabrics and promotes sporty accessories to match the ensemble.
New silks have poured in over the past two weeks including sport skirts dresses and bold stripes. Striped shirtings for men and women offer stylish durability at 1.25 to 1.76 per yard. The H. C. of L. continues to offer these wonderful values.
New and pretty shirt waists feature figured and embroidered Georgette Crepe waists Crepe de Chine sport blouses in colors white flesh tea rose and gold plus voile lingerie waists tucked embroidered and lace trimmed. The 98c table attracts economical shoppers with waists worth 1.50 and 1.75 now 98c.
In town shopping you can help yourself to free Linton's Spring Water from convenient sanitary bottle coolers. Free samples invite customers to help themselves.
Fashion notes describe waistline shaping with corsets, trimmed hats returning to favor, and Spring styles featuring ribbon trims. London wear favors long coats, thin stockings, and low shoes with floppy bows. Fabrics are scarce and high, skirts may narrow, sleeves short, with emphasis on high quality and simple outlines. Beaded girdles and Grecian-inspired details appear. monogram stationery and subscription offers accompany fashion items.
A vivid pitch for spring millinery featuring Sport Hats Dress Hats and Sailors in popular prices from 2.98 to 3.98. Promotes hats from Phipps Moore head Jardine and in-house workrooms and urges customers that style excellence and price will win their hat business.
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