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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Mar 08, 1914
Page
8
IOUR Store displays overflowing selection for spring with new suits and hats. Buyers tout up-to-the-minute dry goods inventory and fully equipped departments ready for discerning shoppers.
Advertises a Georgia store claiming superior suit quality with silk makre models, kimono sleeves, ruffled cuffs, and crepe poplin linings. Highlights blue silk make, printed satin linings, navy black options, and prices from 15 to 50 dollars, promising value beyond typical 25 dollar ranges.
House dresses offered in fast color ginghams and percales priced from $1.00 to $3.50. The ad urges buying ready made garments to fit and look neat rather than sewing at home.
A fascinating exhibit showcases beautifully trimmed hats by master milliners. Every shape height width and novelty is represented with new models daily. The millinery department is regarded as the leading shop in Athens by the most critical buyers.
Athens advert promotes a complete house furnishings department offering rugs carpets lino leum curtains scrims draperies and mattings with tailor made shades. The store highlights low prices and custom window shade measurements and installations to eliminate shade worry.
A rundown of sale items offered at deep cuts including 75c grade Ratines in multiple colors at 35c per yard, ginghams at 8 1 2c per yard, white quilts at 1.00, ladies handkerchiefs 3 for 50c, men’s handkerchiefs 10c, Fern Balls 19c, and other textiles with steep discounts.
Yard by yard shoppers find a wide spring wash goods assortment with Slub Eponge in new shades Novelty Ratine Rice Cloth and Cotton Crepes in floral prints and plaids New Cloth 40 inches wide 39c Russia Cord Crepe Flowers crepes 19c to 39c and more.
A classified feature lists wash silk waists from 2.50 to 2.75 and crepe de chine at 5.00. Wash silk striped waists 3.50, habitai waists 4.00 to 5.00, messaline waists 5.00, black net over white chiffon 10.00, black lace over white chiffon 5.00, and white tailored low neck waists at 89c.
Athens shoppers are invited to visit the Lace Department offering a wide range of lace types at low prices. Flouncings run 25 to 35 cents, 27 inch shadowed lace 65 cents to $1.25, silk shadow lace and crepe chiffon edges also available in multiple colors. Linen Torchon laces priced 5 to 10 cents per yard with novelties in embroideries and allovers.
Advert explains La Victoire corsets offer ease comfort and style. Emphasizes extensive clientèle praising models workmanship and grace with prices from 1.00 to 10.00. Richly described as stylish and comfortable for women seeking refined figure shaping.
Advertises Camesols and satin lace in multiple colors and prices. Satin and Lace $1.00, Allover Lace 85 cents to $1.25, 35 and 50 cent Camesoles, and 25 cent options highlighted.
The dealer reports selling hundreds of healthy rose bushes this week while weather prevented many buyers. About 200 bushes remain to close at.
A local ad promotes a wide range of artificial flowers and beautiful oriental vases in multiple sizes for home decor shoppers.
The new line features printed Taffetas in brown navy Copenhagen old rose light blue lavender and many more. Roman striped silks and printed poplins in navy Copenhagen Tango and tans join gilt edge poplins and messaline satins in multiple shades. Also offered are printed Coupe d Chines shower proof foulards crepe meteors Crepe d Chines charmeuse and novelty silks for afternoon dresses.
A newly opened department reports quick success selling 8 inch Gold Band Plates at 10c and 14 inch platters at 28c. Also offers 9 12 inch plates 11c, 10 inch plates 12c, assorted vases 25c to 49c, jelly dishes, cruets, shakers, and ice tea tumblers five cents each.
Readers are invited to explore the Art department featuring Corticelli designs and flosses. The Brainerd & Armstrong firm offers Princess package outfits and a range of items including towels pillow cases towel racks baby outfits table covers center pieces corset night gowns bonnets baby dresses and more from 25c and up.
An ad touts Eaton Crane and Pike fine papers as the world’s best with three specials including blue embossed initial paper and correspondence cards at 25c a box. Blue and white pound paper 23c a box and matching envelopes 8c.
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