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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Jan 10, 1917
Page
17
A table displays Kimono silks in Navy Ground Rose Tan and Green with many floral designs. Prices are stated at 48c and 75c to 85c with a range of choices including 27 inch Latin Mesalines and floral silk varieties. Special for party dresses and spring summer season are highlighted.
A compact list highlights silk items with deep discounts. Striped Pongee, white Satin underwear fabric, and fancy striped China silks are pitched under $1.25 per yard. Shepherd Plaid Taffeta and yard wide striped Taffeta designs compare at .78c, aiming to attract dressmaking buyers.
A newspaper notice touts a table of fabrics with Crepe de Chine forty inches wide in many colors for street, reception, or evening wear. It also features silk Poplin, yard wide solid color Taffeta, Satin Messalines, and White and Black options, offered at 89 cents instead of $1.50.
Table No. 6 showcases Crepe de Chine in 21 colors including Evening and Street shades. Prices drop after the silk sale to about $1.75 or $2 per yard for crepe de chine and tafteta options. White, Navy, Black taftetas, Shirting Crepes, Plaid and Striped Taftetas, White Moire, and Fancy Chiffon appear, with limited stock and sale notes indicating early arrival is advised.
Table No 7 1917 promotes a yearly silk sale with Geo crepes at $1.75 rising to $2 and New York houses at $2.25. Pussy Willow silk offers 29 colors along with Bengaline, Wash Satins, Silk Fairies, Charmeuse, Satin Reviera, Poplins, and striped taffetas all priced between $1.48 and $2.50. The ad stresses the largest collection and urges immediate purchase.
Table No 8 offers Pussy Willow and other silks at 1.68 a yard with Charmeuse Egyptian Crepe Chiffon Taffetas and satin bargains. Silk prices previously ranged 2.50 to 3.00 and could rise to 3.00 or more next season. Shoppers are urged to hurry to this silk event for value.
Table No 9 98 features silk bargains priced at 1.98 with patterns no two alike. Silk artists note descriptions are difficult as silks come in solid colors and Fancies. Designers state 35 years of silk selling, urging early visit before 8 AM when stores fill and customers are disappointed.
Forecasts indicate fair, mild weather across Georgia and Athens through Wednesday. Temperatures remain mild with generally fair skies for most of the nation except the plateau region which stays quite cold. Atmospheric pressure shows low over the Lakes and North Dakota, high over the plateaus, with continued fair, mild conditions overall.
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