29 Apr 1917
Page 1
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Newspaper
Athens Banner
Location
Athens, Georgia, United States of America
Date
Apr 29, 1917
Page
1
Editorial notes that starting Tuesday afternoon the store will close at 6 p m to give sales staff rest and time for garden chores. Shoppers are urged to adapt, as hours remain open throughout the day but cooler early mornings offer greater productivity for all, with thanks for cooperation.
The notice outlines war and high living costs as the dominant issues. It notes scarce merchandise and price increases since the Civil War, justifying only essential rises, and urges readers to buy for future needs while prices may be lower than old-time levels in some cases, stressing profits tomorrow.
A sale features Silver Handle Parasols at 3.98, bath mats 58c, Jap Silk Teddies 1.68, and garish laces at 5c 7c 10c. Children's gingham dresses at 68c, curtain scrim nets, and yardage prices 29c to 50c. Emphasis on quick stock clearances and future price rises.
Cedar chests in multiple sizes promote garment storage. Silk sweaters at 5.00, including rose and green varieties. Children's skeleton waist 25c. Neckwear collars 25c to 3.50. Trimming buttons extensive line. Middy blouses 89c, later 1.00. Art department supports embroidery and crochet with Royal Society in Athens. Centemeri and Kayser gloves priced 2.00 2.25 2.50 and 0.65 1.25 at Michael's with guarantees.
A local ad highlights children's hats from 65c to 2.75 with three special lots at 2.98 3.98 and 4.98 over the next three days. The notice also promotes silks including Gorgette Crepes in colors, grass rugs for porches, Linton’s Spring Water, solid voiles at 35c yard, 10c summer undervests, 60c boot silk hosiery, and 18c zephyrs with remaining voiles priced 19 25 36c.
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