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Newspaper
Anniston Evening Star
Location
Anniston, Alabama, United States of America
Date
May 17, 1907
Page
4
The Evening Star reports total April print run 57 040 with daily average 2 020 for April 1907. The circulation statement is sworn as true by General Manager EB Me ker and notarized by B W Ledbetter on May 1 1907.
The guide notes that listed firms deserve community support for enterprising conduct and fair prices. Advertisers are described as trustworthy, progressive businesspeople contributing to the town’s economy and offering honest goods at honest prices.
Printers Ink notes Secretary Wilson of the Agriculture Department protests the use of serial numbers on labels to imply a government guarantee. He says numbers identify manufacturers only, and he may publish offenders if the practice continues. The Rome Tribune resumes eight pages after a fire and editor Graves mocks gossip about newspaper paragrapher risks.
Many railroads, once abundant with free newspaper publicity, now spend real money on publicity agencies. These firms are tasked with disguising railroad advertising as editorial content or other features to reach readers.
The United States court began the trial of W. P. Hall versus the German American Insurance Company. The case involves several thousand dollars in premium claims. Judge J. J. Willett and Judge Bilbro preside as generals for the defense and plaintiff. The jury was completed this morning with 44 witnesses slated. A motion by Judge Handley to strike certain penalties was under consideration this afternoon.
The letter argues that roads should spend money on legitimate newspaper advertising along routes instead of distributing free newsletters to unsophisticated publishers. It contends this would be faster and more effective for reaching readers.
A promotional ad argues for continuous grocery advertising while promoting Wall's Catarrh Cure by F J Cheney Co Toledo Ohio as a constitutional treatment. It claims the medicine cures catarrh, notes internal dosing, and offers a one hundred dollar reward for any uncured case, with druggists selling Hall's Pills for constipation.
A doctor with a large practice seeks a sharp, competent assistant to handle patient interviews and gossip. The assistant will listen to patients and route serious medical concerns to the doctor, leveraging their empathy to ease consultations. Colambes Diepateh.
A testimonial from Mrs. Chas of Freitoy Mooano Conn says she was debilitated for years with headaches low energy and lack of ambition. After taking Burdock Blood Hitters she became a well woman and regained vigor.
Ancient Egyptian texts describe a green sun at sunset and sunrise, with the green orb appearing as Osiris associated with death. Coffins of Ammon priests and funeral deities are depicted in green, linking color to the nocturnal sun and the afterlife. The phenomenon is noted as 5,000 years old as the earliest known record.
The text argues marriage remains the sensible framework to balance tradition and human needs, noting women face limited mate choice and little freedom after choosing. It dismisses trial marriages for lovers, warning at least one party would suffer, and urges writers to explore the soul’s hidden recesses for dramatic material.
A compilation of varied press snatches notes Japan’s giant battleship and peace ranking, railroad credit shares, an alienist’s fees, Longfellow fondness, Parson Brownlow and the Democrats. The piece reflects colorful editorial quips on politics, poetry, and history brief in tone.
A fragment advertises coal and drags with contact telephone 59 and 72 for B. O. Watson. It promises a gas range and sleeping in half an hour later each morning.
The Evening Star advertises its want ads as a fast, cost effective way to solve real estate and rental advertising problems. It emphasizes immediate results and treats expense as a minor consideration.
A contentious Anniston letter targets a resident who bought harness from a rival dealer. It argues the rival’s price is inflated and promotes City Hardware Company, claiming lower total cost, better leather, superior products, and larger buying power. The notice frames shopping locally as civic duty and cites a yearly business total of $200,000.
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