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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Jul 02, 1931
Page
14
A hypothetical sales message argues that targeting 35 489 prospective buyers individually would require 61 weeks of constant talking. Instead, delivering a daily message to occupied homes yields about 118 000 potential buyers, assuming 3.5 residents per home. The pitch emphasizes vast sales opportunities and urges not to overlook this audience.
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