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Women prefer color over engine when buying cars says dealers
Jim Reynolds and Clyde Walling discuss how women choose cars by color to match hair and style rather than focusing on the engine or performance. A Ford dealer notes women favor interiors and gadgets while color drives their choice, a Truitt Buick manager adds.
MENTIONED IN THIS ARTICLE
Thomas Thompson
Amarillo
Jim Reynolds
Walter Irvin
Mr. Reynolds
Ford Motor Co
Clyde Walling
Truitt Buick Co
Walling