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Newspaper
Amarillo Globe
Location
Amarillo, Texas, United States of America
Date
Dec 01, 1933
Page
13
An October 16, 1892 page chronicles the start of S. J. Schwartz & Co and its growth into a major department store, Maison Blanche, highlighting heavy newspaper advertising, expansion, and a vast advertising budget. It argues newspapers reach nearly all able buyers and drive quick results.
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