Advertising Pays Dividend for Consumers and Business
A long defense of advertising as the engine of prosperity argues that careful national publicity boosts consumer purchasing power and corporate profits. It urges using yardsticks to measure sales expense and criticizes wasteful pep campaigns while urging broader, fact based budgeting and stronger advertiser accountability.
MENTIONED IN THIS ARTICLE
Court of Final Appeal
National Biscuit Company
University of Hard Knocks
Celler
America
Essen
Sayance
Advertising Budgets and the Path to Prosperity
A historical critique urges advertisers to base budgets on future sales rather than past results. It argues flexible plans outperform fixed spending, highlighting small businesses as able to outmaneuver larger rivals. The piece foresees lower consumer prices and greater emphasis on effective, consumer-oriented publicity.
MENTIONED IN THIS ARTICLE
Court of Public Welfare
David
Goliaths
Money Corporation
Simple Tasty Meals and the Happy Kitchen Trend
A local feature contrasts old time grand menus with modern one dish meals. It promotes the Globe News cooking school led by Miss Christeen Chitwood at the Auditorium for four days offering practical tips, sample menus, and demonstration dishes to busy homemakers.
MENTIONED IN THIS ARTICLE
Gie-Newhristeen
Louis XIV
Globe- News
Conn
Man Killed in Saline County Dynamite Blast
A man identified as Latham, 26, formerly of Texarks, died last night in Saline County near a derrick after an explosion of 15 sticks of dynamite. The incident occurred about miles east of a gas well and is under investigation.
MENTIONED IN THIS ARTICLE
Saline
Tex
Latham
Was
Haake
March Breaks Records and Quietly Slips Away
March left Amarillo and the Panhandle at midnight, breaking a 41 year cold spell record. The month featured record low six day stretch, highs at 83 degrees, and an average temperature 3.2 degrees below normal with 0.29 inches less precipitation than normal.
MENTIONED IN THIS ARTICLE
Amarillo
Panhandle
Serenity
Skippy Film Feature Comes to Kids Matinee
The film Skippy based on Percy Crosby's comic strip debuts at the Fair Theater for a Saturday morning kids matinee. Stardom rests on Jackie Cooper with child cast Robert Coogan Mital Green and Jackie Sears. Admission is 10 cents for children 25 cents for accompanying parents. Show starts at 9 30. Sponsored by News Globe and Paramount Publix Theaters.
MENTIONED IN THIS ARTICLE
Skippy
Percy Crosby
Jackie Cooper
Fair Theater
Robert Coogan
Jackie Coogan
Mital Green
Jackie Sears
News-Globe
Paramount Publix
Traffic Mishaps Drop 50 Percent in Amarillo Last Month
Amarillo police logged 18 traffic accidents in March, about one every two days, down sharply from earlier months. Seven people were injured in these incidents, with all injuries non fatal. The report notes three deaths from motor vehicle accidents nearby last month, outside city limits, linked to two dynamite blasts.
MENTIONED IN THIS ARTICLE
Amarillo
Also Mentioned on This Page
Individua
Babson
Gentiig
Wnderlings
Bureau of All Life
Res
Atvertiné
Texarks
Wildcat
March
Foy
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