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Advertising Policy Emphasizes Local Merchants in The Herald
The Herald explains a policy of favoring Alliance and Box Butte county business over outside advertisers. It rejects price cutting for distant firms, defends keeping proprietary medicines at regular rates, and notes plans to refuse ads from mail order houses unless their reliability is verified. The paper values home merchants, notes a square deal, and cites post office rules affecting second class mailing. It also reports local notices, staff changes, and community events.
MENTIONED IN THIS ARTICLE
the Herald
Herald
Boiler Plate
Merchants & Manufacturers Association of
Omaha
Alliance
Box Butte County
Bulletin
Arole
Council Blaffe Lumber