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This newspaper page contains 5 articles. Subscribers can read the full text of each article.
Newspaper
Alliance Herald
Location
Alliance, Nebraska, United States of America
Date
Apr 10, 1913
Page
11
The column argues magazines reject full page ads lacking a follow up plan, to protect readers. It cites the Omaha exhibit and small-town merchants over advertising without preparation, urging careful tracking of ad results and follow up campaigns.
At the regular meeting of the school board on Monday evening the yearly election of teachers was held and all teachers were reelected to their present positions. It is noted that several may not accept their reappointment.
A Indiana retailer writes to a street equipment maker’s service department, revealing a loss of 1125 for the year. He started with 1100 cash and 3450 stock, reports 400 balance, 575 accounts payable, and ends with 5250 stock and 0 drawings, noting despite 40000 in business for the year he is unprofitable.
Gray and Guthrie insurance firm writes many kinds of policies on Monday including fire tornado accident health bonds burglary use and occupancy employers liability and elevator liability. Their display window in the First National Bank building draws a crowd with tornado images from multiple sources. Rowan and Wright advertise coal wood and posts. Phone 7.
An advertisement pledges 60 to 50 percent savings on men's and ladies' fur coats, fur robes, mittens, rugs, and all kinds of furs. It promises guaranteed cheap prices, product customization, risk-free purchase, and a $1000 guarantee to protect buyers.
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