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McDonald's tests broader value with Dollar Menu & More
McDonald's explores a Dollar Menu & More rollout possibly this year adding $5 items and shareable options. Trials in Fresno Albuquerque Columbia Hartford Springfield Memphis showed varied pricing with $1 $2 and $5 levels and potential shift from Extra Value Menu. The plan awaits 75 percent franchisee approval and broader profitability math.
MENTIONED IN THIS ARTICLE
New York
McDonald’s Corp
McDonald’s
Neil Golden
Oak Brook
Ill
Golden
U.S
McDonald's
Wendy’s
Fresno
Calif
Albuquerque
N.M
Columbia
S.C
Hartford
East Palo Alto
McDonald's Corp