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NASCAR TV Deal Signals Billion Dollar Rights Era
NASCAR gains a six year TV pact with Fox NBC and TBS worth about 2.4 billion dollars with annual rights around 400 million. The agreement expands broadcasts across networks, elevates the sport beyond its Deep South roots, and targets 18 to 34 year olds as viewers.
MENTIONED IN THIS ARTICLE
South
Nascar
Fox
NBC
TBS
Jeff Gordon
Richard Petty
the King
Gordon
Tony Stewart
Texas
Las Vegas
Los Angeles
David Hill
Fox Sports
Mike Helton
Helton
Sport
Bill France Sr
Bill Croasdale
Western Initiative Media
CBS
ABC
ESPN
TNN
Homestead-Miami |Speedway
Pocono International Raceway and Motor Speedway
Concord
N.C
Dale Earnhardt
NBC Sports
Dick Ebersol