Coupon surveys reveal how far people will go for discounts
The writer notes Coca Cola and Crispy Wheats n Raisins surveys offering coupons for agreeing with product claims. Most people, he says, respond to gain coupons, not from strong brand loyalty. He warns surveys attract false endorsements as many answer just to obtain discounts.
MENTIONED IN THIS ARTICLE
Coca-Cola
Coca-Cola Company
July 9 events and birthdays across history
Elias Howe born in 1819 Spencer Massachusetts American inventor of the sewing machine. Llangollen International Musical Eisteddfod runs July 9 14 in North Wales with thousands of performers from 30 countries. July 9 marks Baha i observance of Mirza Ali Mohammed the Bab execution in 1850 in Tabriz. Ann Ward Radcliffe born 1764 in London, noted Gothic novelist of The Romance of the Forest and The Mysteries of Udolpho.
MENTIONED IN THIS ARTICLE
Chase
Elias Howe
Spencer
Mass
Llangollen
Tabriz
Iran
Mirza Ali Mohammed
Ann Ward Radcliffe
Udolpho
London
Marion Tinsley World Checkers Champion Invincible Style
Marion Tinsley, 58, world checker champion and mathematics teacher at Florida A&M University, is praised as invincible while preparing to defend his title against Asa Long in Petal Mississippi. Long, 80, known as the Iron Man, has mentored Tinsley since the 1940s.
MENTIONED IN THIS ARTICLE
Burke Grandjean
Baton Rouge
Marion Tinsley
Florida A&m University
Derek Oldbury
Great Britain
Asa Long
Tinsley
International Checker Hall of Fame
Petal
Miss
Long
General Tire and Rubber Co
Marion
Toledo
Ohio
Jey
William Ryan
Kings And Shots The Arcane Lingo Of Checkers
This piece catalogs checkers jargon and openings. It defines terms like THE BOOK, DOUBLE CORNER, HUFF, JADOUBE and PAYNE'S DRAW, and notes two move and three move restrictions used in tournaments. It cites Wiswell and Leopold's The Wonderful World of Checkers and Draughts.
MENTIONED IN THIS ARTICLE
Payne
Lot
Tom Wiswell
Tyles Leopold
A.S. Barnes
Bernies Worst Food spreads to Oregon diners
Hines Oregon. Bernie Hannaford owner of Worst Food diner plans to franchise his brand and expand beyond the roadside cafe on U S 20. He opened the current eatery in 1970 after moving from Greenwich Connecticut via Florida, drawing travelers with unusual signage and low prices. His wife and son help as locals recall the quirky atmosphere and bargain menu seeking customers from out of state.
MENTIONED IN THIS ARTICLE
Hines, Ore
Bernie Hannaford
Oregon
Bernard
Hannaford
U.S. 20
Bend
Ontario
Sagebrush
Greenwich
Courby Pyramid Joins Vegematic and Ginsu Knives in Claims
Knight Ridder reports The Courby Pyramid a brass glass 23 inches square base and 15 inches high, priced at 900 dollars. European Design Products claims it ages wine two years in weeks, though experts note no scientific basis. The pyramid includes a five bottle rack and north-pointing heliograph, with aging rules and a warning not to move or open it.
MENTIONED IN THIS ARTICLE
Man
Man Hath
Courby
EDP
Catherine Scher
Pyramids
Scher
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Lynne Katonak
Ingmar Bergman
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Orlando Sentine
People
Net
Tamne
Ainaley
Ginny Southworth
Dundee
Will Rogers
Courby Pyramid
Vegamatic
Ginsu Knife
Knight-Ridder Service
Courbu