Speaking With Authority on Newspaper Advertising
Kenneth Collins executive vice president of Macy stores discusses why newspapers are the best advertising medium. He notes newspapers reach all classes at low cost per person, with a high return, and that most department stores spend the majority of their ad budgets in newspaper space. He cites cost comparisons between direct mail and print ads and outlines questions to guide effective advertising.
MENTIONED IN THIS ARTICLE
Kenneth Collins
Collins
R. H. Macy
New York
They Say Interview Through Henry Thornton on Labor Pact
Sir Henry Thornton, president of Canadian National Railways, notes a shift from industrial warfare to mutual recognition of rights. He cites decades of conflict giving way to a more intelligent policy and a growing sense of consideration between capital and labor in many fields.
MENTIONED IN THIS ARTICLE
Sir Henry Thornton
Canadian National Railways
New York Times
Opinion split on World Court in U S newspaper survey
A Phoenix Evening Gazette summary reports a survey by the American Foundation showing two thirds of U S newspapers favoring the World Court, 13 percent opposed and 16 percent silent. From circulation, 16 percent favored ratification, while 5 percent opposed.
MENTIONED IN THIS ARTICLE
World Court
Foun
Cent
Cirealation
Hearst
Chicago Tribune
Hoover
Congress
Senate
The
American Foundation
Edward W. Bok
Elihu Root
Owen D. Young
Thomas W. Lamont
Daily Press
Wagner advocates three unemployment bills in 1931 push
Senator Robert F. Wagner argues three unemployment bills could have mitigated the Depression if enacted earlier. He cites a statistics bill, an advance planning board for public works, and federal aid for state employment exchanges, noting Congress may pass them this session and that past inaction delayed relief efforts.
MENTIONED IN THIS ARTICLE
Rodney Dutcher
NEA
Washington
Robert F. Wagner
New York
Congress
Wagner
Senate
House
Frances I. Perkins
New York State
New Jersey
Remembering the duty of labor and industry
A speech notes that warfare harms both sides and urges cooperation between labor and management. It argues industries will thrive when labor is treated as an equal partner and recognizes mutual obligations and dignity in the workforce.
Our State Apache County Origin of Name Fort Apache
Apache County formed 1879 from Yavapai territory with later gains from Graham and Navajo counties. Population 9,921 exclusive of Indians. assessed valuation 8,535,255. qualified electors 2,301. average school attendance 1,813. Legislative reps include T. J. Bouldin and P. I. Ashcroft. Area 11,379 square miles. total acreage 7,282,560. U. S. Indian reserves 4,915,295.
MENTIONED IN THIS ARTICLE
Apache County
Fort Apache
Yavapai
Graham County
Navajo County
Senate
T. J. Bouldin
St. Johns
House
P. I. Ashcroft
Eagar
U. S
Did You Ever Stop to Think by Edson R Waite
Shawnee Oklahoma urges readers to support five home merchants who advertise on price quality and service. Local ads inform consumers of new offerings and help households make every dollar count.
MENTIONED IN THIS ARTICLE
Edson R Waite
Shawnee
Oklahoma
Local Land and Rail Details In St Johns Area
The report notes the county seat at St Johns and rail connections via Santa Fe. It lists educational facilities as high and grade schools and specifies land ownership: U S government lands 5686 128 and state lands 572624.
MENTIONED IN THIS ARTICLE
St. Johns
Santa Fe
U. S. Government
Tiger's Son Travels From France to America on Tour
Michel Clemenceau, son of Georges Clemenceau, arrives in New York on his way to California for a continental tour as a notable European visitor in the United States.
MENTIONED IN THIS ARTICLE
United States
Michel Clemenceau
France
Georges Clemenceau
New York
California
Strawberries Reach New York Market By Air From Florida
A plane landed at Roosevelt Field with 42 varieties described as the first outdoor grown Florida strawberries to reach the New York market this season. Piloted by Dudley Reed, the 1,100 mile trip from Wauchula, Florida took 14 hours and 50 minutes. Most of the shipment was auctioned off to a restaurant.
MENTIONED IN THIS ARTICLE
Roosevelt Field
New York
Florida
Dudley Reed
Wauchula
Fla
Nuggets Found In Big Bub District Near Here
Prospectors report gold nuggets discovered in the Prescott area within the Big Bub district sparking talk of potential future development and mining prospects near town.
MENTIONED IN THIS ARTICLE
Prescott
Also Mentioned on This Page
Ther Editors
Giragi Brothers, Publishers
J. Morris Richards
Winslow
Arizona
Associated Press
United Press Association
the Newspaper ‘Enterprise Association
National Epifornial Association
Newspapers and the World Court
Phoenix Evening Gazette
Ee B
Eingson
Egents
Ralph
U.S
EL Gran
la Posada
Dr.miles Raaa
Turpen & Wheeler
Winslow Chamber of
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!