Stroh Light debuts as premium light beer from family brewery
The Stroh family, claiming 200 years of brewing, introduces Stroh Light with 115 calories per 12 ounce serving. They assert 25 percent fewer calories than their regular beer and promise the same high quality, achieved through fire brewing and a blend of hops, barley malt, and corn. The campaign stresses heritage, craftsmanship, and a belief that light can mean great taste.