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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
May 24, 1978
Page
16
A promotional study claims Merit outperforms or equals leading high tar brands in taste with up to twice the tar. It reports 85 percent of Merit smokers found it an easy switch, and nine of ten would not consider other brands, asserting Merit satisfies over long periods as a major alternative to high tar cigarettes.
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