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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Mar 15, 1940
Page
16
Spring 1940 menswear emphasizes ease and comfort with softer fabrics such as breas, cheviots and shetlands. The sports theme dominates, three button single breasted coats lead, slackening extreme styles, and double breasted still strong in smooth fabrics. Lighter shades rise due to dye conservation guidelines.
A well dressed young man models a double breasted business suit in an all year weight worsted fabric. It showcases one of the newly popular stripe patterns and avoids naphthalated wool fabric.
Predictions say checks will appear widely in 1940 menswear including ties shirts sport coats shorts suspenders belts and handkerchiefs. Red and blue are popular with many shades in use. Pair check handkerchief and tie with plain suit and choose plain tie if shirt is checked.
The piece notes that dinner jackets can be single or double breasted, with double breasted growing in popularity since it can be worn without a vest for comfort in spring and summer. It mentions interwoven fabrics with herringbone and plaid designs in new spring outfits.
The gabardine porkpie hat introduced by college lads last year becomes more popular in 1940. It is now available in most men’s shops with colors from maroon and navy to tan yellow and pale green.
A fashion roundup notes a new gripper-fastened collar shirt replacing traditional buttons. The Times shirt offers quick snap closure, body hugging cut, and ease for wearers and launderers. Dress shirts feature pleats, pique, and varied materials with evolving color trends and slimmer ties and cummerbunds for evening attire.
Brilliant color contrast and striped design highlight these Pioneer suspenders and belts offering comfort and style for everyday wear. The accessory line emphasizes durable construction and fashion flair with bold hues and coordinated pieces.
The piece notes a shift toward color in men’s wear with striped fabrics leading trends. It highlights accessories such as Regimental and Clan Plaid braces, matching garters, colored belts, and hand braided leather belts in blue green and Colonial tan, urging Spring-tone belts to pair with louder suiting while preserving a dignified look.
Spring fashion calls for fresh washable gloves to replace soiled ones. Wash with plenty of soap and lukewarm water, avoid rubbing or twisting, and handle gently for clean comfortable wear through spring and summer.
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