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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Mar 15, 1940
Page
15
Lighter fabrics lead the trend in men s spring underwear with plain or ribbed rifle shirts described as sheer as a woman s hose. Shortes offer cool comfort with features like adjustable waistbands and roomy separation while pastel colors rise in popularity and holdouts resist the change among well dressed men.
Manufacturers show wool ties as a key feature across their 1940 lines. Some blends with silk or rayon appear, offering patterns from broad stripes to paisley. Special designs grow in popularity with large dots circles and marble effects noted.
A fashion shift toward comfort in American sportswear for 1940 shows men favor ease over strict style. Elizabeth Hawes urges designers to prioritize comfort. NYC businessmen sport tailored shorts in summer districts as looser ties shirts neck freedom and lighter shoes gain acceptance for work and leisure.
The article notes boys imitate fathers in fabric choices such as tweeds shetlands and gray flannels. It highlights suits for younger and older boys, long trousers, fitted jackets, and navy serge or worsted as dress-up fabrics. Slacks in flannel gabardine and covert cloth are popular with tans greens and mixtures.
A New York bootmaker Joseph Burger creates Staturaids shoes that add up to two and a quarter inches in height while improving posture. The cork inner construction keeps them lightweight and comfortable and his confidential client list spans across business, professional, film, stage, and more.
The knee length short sleeve pajama, shown by clothiers last year, will be available in most cities this spring. Made for spring and summer wear, it uses lightweight fabrics and a variety of patterns and colors for a cool look. Pajama coats mainly button down the front, while the slipover style wanes.
The article highlights spring sock designs featuring raised stripes, regimental patterns, clocks and plaids. It notes greens growing in popularity alongside blues tans grays and purplish tones, with rayon used more than before and cotton wool mixes common.
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