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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Aug 25, 1938
Page
3
The project is near completion with new offices ready and occupied. When manufacturing begins, 500 to 600 workers will start, rising weekly to about 4,500 at full capacity. A second unit could nearly double staff. Housing is tight, prompting plans for new homes in Front Royal while overflow shifts to nearby towns.
In Vandalia Ohio the preview of the North American continental premier marksmen organized a dress rehearsal for the Grand American Handicap. The 100 target preliminary race tested shooters from 16 to 25 yards based on their registered averages. Only one man has won both events in the past 33 years, R R Barber of Paulina Pennsylvania achieved this in 1905.
Baltimore August 25 Rep David J Lewis a New Deal critic accuses Sen Millard E Tydings of insincerity citing loans and benefits taken while voting WPA funds. He says the central issue is the relative fitness of the two Democrats and calls for factual details not ghostwritten replies.
The Union Ladies Aid met at Mrs. Margaret McIlwee's Gainesboro home with good attendance and refreshments after the business session. Next meeting will be at Mrs. Harry Largent's home with Mrs. E P Brown assisting. Miss Clara Tinsman visiting Aunt Mrs. Ethel McIntyre at Angers Store W Va. Dailey reunion held last Sunday was well attended. Recent guests of Mrs. George Clark were Rev and Mrs J Ray Hinkle and Halvey Mauzy.
A 13.14 acre farm three miles southeast of Stephens City is offered for 3500 dollars with a seven room house, two halls, bath, full basement and hot water furnace plus financing available and 30 days to possession. Personal property includes piano desk bedroom suites and more from Maryland. Call 133 N Cameron St.
Miss Ruth Maury of Siler and Mr and Mrs Joe Clowser of Winchester join Martinsburg residents Lemuel Ware Mamie Pifer Dustin Ware and family in Capon Bridge W Va for evangelistic services led by Rev Charles Beard Many locals including Will Tinsman of Winchester visit relatives while Mrs George Clark spends Sunday with Mrs Clinton Johnson at Whitacre Henry Kern is indisposed at present.
Government dispatches from Hendaye report that main line defenses on the Ebro front in South Catalonia were holding firm against insurgent attacks. Officials say the battle lines have changed little since establishment a month ago despite some insurgent advances.
Rep. Joseph Starnes told the 39th National Encampment of the Veterans of Foreign Wars that Communists were active in American schools and colleges. He warned of espionage and sabotage groundwork and called out sit-down strikes fomented by Communists and aliens.
The witness Weinberg admits past lying about money theft and tests on why he and mobster Big Harry Schoenhaus shared a hotel room. Prosecutors press him on leniency deals and how the state might use their testimony against James J. Hines, with Dixie Davis also set to testify. Weinberg’s evasive replies underscore ongoing juror-sourced cross examination.
Cedar Grove Virginia residents share weekend visits with Martinsburg and Washington families. Old Stone Church reunion draws attendees from Loudoun and beyond. A playlet titled Gods Seven by Pleasant Valley missionary ladies slated for August 28 at 8 PM.
Frances and Kenneth Lewis spent Sunday in Upperville with Mr and Mrs Thomas Singrasch. Mrs Lewis and children will visit Baneteer Uretee and son Kewrsgass for several days. Miss Marjorie Lewis stays a week with Mr and Mrs Cadwallader at Stevens City Virginia.
OD and AD planned a business venture to open retail stores but differed on customer acquisition strategies. The story outlines their contrasting ideas and the ensuing events as they pursued entrepreneurship.
An owner, initially penny pinching with a plain storefront, shifts strategy to attract customers. He repaints, updates windows, adds lighting, and uses well known, varied merchandise with frequent displays. Attractiveness boosts foot traffic and sales as initial customers return.
OD and AD duel over customers using leaflets and newspaper ads. OD relies on handbills and door drops, finding poor reach and high cost. AD shifts to broad newspaper advertising, noting wider circulation, faster results, and lower costs per sale with lower prices for customers.
OD fails after a silent-opening clearance sale with poor turnout and a bad end. AD succeeds by newspaper ads that tell the truth and draw crowds, moving stock quickly, expanding the store, increasing staff, and building a strong, wide reputation for value.
An executive explains to a job applicant that building a fine business relies on an attractive store, desirable merchandise, and widespread Advertising. The ad chief emphasizes continuous, truthful news about services and goods, using newspaper ads to reach the largest audience quickly.
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