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Texas Hill Country ad promotes canoeing and caves
The Hill Country feature is part of a five-subject national ad campaign by the Texas Tourist Development Agency. A Kerrville river scene accompanies copy inviting exploration of the Guadalupe, Blanco, Pedernales regions, scenic caves, elevated dining, and underwater views, aiming to draw 4.8 million readers across seven publications with a $45,622 budget.
MENTIONED IN THIS ARTICLE
Texas Tourist Development Agency
Guadalupe River
Kerrville
of Life
St. Louis Post-Dispatch
Kansas City Star
UDA
Texas
Hill Country
Guadalupe
Blanco
Pedernales
Texas Hill Country
San Antonio
Austin
TTDA
John R. McCarty
Dallas
Texas Tourist Development Board
Gulf Coast
East Texas
Palo Duro Canyon
Panhandle Plains