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Newspaper
Wilmington Dispatch
Location
Wilmington, North Carolina, United States of America
Date
Sep 17, 1916
Page
3
The leading materials of the season include novelty dress goods serges poplins Shepard Checks gaberdines English and Scotch mixtures velours and broadcloths. The colors navy blue tawny mulberry tete de negre dark green toupe and burgundy lead the assortment.
The article previews a fall season display titled Stepping From the Book of Fashion. It promises authentic models, broadened selections, and novelty features in textiles and garments. The show opens Tuesday and features distinctive design and an epochal style.
The opening display features a fresh silk assortment including satins taftas messalines crepe de chine chiffons and novelty fabrics. Prices are stated as usual with a focus on scarce silks, and the display promises the prettiest fall silks yet seen in Wilmington.
New York buyers praise coats with graceful lines and distinct features. Many coats use Velours and Broadcloths with fuller hems, pleats, varied collars and belts. Children’s coats mirror adult styles with novel patterns and fullness.
The first Fall 1916 millinery showing highlights influences from American and European fashion artists. Designers of note contribute to a diverse collection with no single style dominating. After reviewing fashions and purchasing from authentic makers, we invite you to attend the opening.
Styles favor simple beauty with practical elegance. Coats measure 34 to 42 inches, Parisian influence visible in ripple effects and Magen Tage motifs. High collars, simple sleeves, and straight or pleated skirts appear in serges, broadcloths, velours, gabardines in soft dark tones.
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