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Newspaper
Wilmington Dispatch
Location
Wilmington, North Carolina, United States of America
Date
Mar 10, 1918
Page
14
A new season begins with authoritative spring styles on display. Master designers created each garment while care guided selections. The store lights glow with fresh beauty as salespeople stand ready to assist customers. A cordial reception welcomes visitors on opening day.
The note outlines early spring coat styles with coats 45 to 48 inches long for general utility, skirts showing, belts at the waist, and a touch of military collar design. Colors include sand, tan, beige, gray, and blue with fabrics such as serge, gabardine, and tricotine featured in displays.
Despite serious obstacles in obtaining materials and labor and transport challenges, the event showcases promise. The dealer asserts maintained quality and authoritative style while keeping prices only slightly higher than inferior garments.
The new season highlights a slender silhouette with sashes and tunics, long close fitting sleeves, and touches of Chinese sleeve styling. Fabrics include taffetas and silks with tan blue gray tones and plaids. color and fabric combinations stand out as accessories define individuality.
The season features skirts with widths from one and three quarters to two yards and lengths reaching shoe-tops. Tunic panels overskirts drapes and pockets define the new styles in satins taffetas foulards tricotines and jerseys. Corsets hats and millinery offer variety from turbans to hats with chenille straw and visca braids plus ribbons and flowers.
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