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Newspaper
Wilmington Dispatch
Location
Wilmington, North Carolina, United States of America
Date
Dec 02, 1917
Page
16
The Wilmington store promotes early shopping for Christmas with careful pre planning since January. They tout wide ranges of unique and different novelties that are both useful and practical, warning that popular items may sell out before peak season.
A local advertisement highlights a vast hosiery stock for Christmas gift shoppers. It promotes gray and brown hose, seamless black and white stockings, silk hose, and full fashion items in multiple colors and sizes with prices from 25 cents to 2 dollars per pair.
In today’s season, furs are fashionable even in warm weather. We offer separate pieces and matched sets with Fox furs in taupe brown red and black priced from 25 to 65 dollars for pieces and 35 to 100 dollars for sets Other furs include French Coney Wolf Hudson Seal and Lynx from 10 to 75 dollars Children’s fur sets in white and light colors range from 2.50 to 10 dollars.
A catalog of boxed Christmas items with prices and descriptions including Pine incense holders, silk needle cases, cushion boxes, silver trimmed knitting needles, sweet grass basket sewing sets, framed cretonne pictures, candle sticks, Narcissus bulbs, Japanese baskets, carpenter’s aprons for boys, ribbon items, powder bags, opera bags, garters, baby carriage accessories and related decorative goods with prices from 25 cents to $4.50. Fine boxed gift selections feature varied ornamentation and name brands in a seasonal display.
Attractive brush wool coats resembling angora in navy red purple and Copenhagen with belts or sashes and sailor collars. Shetland and fancy knitted coats priced at 6.50 and 8.50. Also in cream with pink or white collars and cuffs for ladies and misses.
Christmas promotion offers Georgette Crepe and Crepe de Chine waists in white flesh and mesh with lace trim and sailor collars. Prices shown as $4.50 values reduced to $3.98 and $4.59 values also cut to $3.98 for this week.
A catalog of handkerchiefs lists gifts for Yuletide including children's colored border boxes priced 15 to 65 cents, ladies cotton and linen options from 10 to 100 cents, initial and boxed varieties, crepe de chine, and men's Irish made handkerchiefs in sanitary boxes two for a stated price. It notes seasonal demand and references a quotation about giving handkerchiefs when in doubt.
Prices for infants garments include dresses of sheer goile and lingerie from 58¢ to 2, long coats in corduroy and cashmere from $2.50 to $7.50, short coats at up to $5.60, and a range of gowns, slips, petticoats, kimonos, and crochet sacques. Also listed are cashmere sacques, knit suits, carriage robes, silk crepe caps, and knitted bootees in pink blue and white with varied prices.
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