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Newspaper
Whitewright Sun
Location
Whitewright, Texas, United States of America
Date
Dec 10, 1920
Page
3
In 1920 deflation and low prices threaten Christmas joy. A Whitewright note from T. H. Lively brightens Santa’s outlook, an advance circular for the Santa Claus Sale revives his work and prompts him to launch his airborne delivery to reassure the nation that Santa is still in business.
On October 1 prices began dropping in Grayson County and have continued through 1920. The store aims to put holiday merchandise on the lowest selling basis to aid Christmas shopping while reducing stock at year end. A Santa Claus Sale showcases toys and Christmas decorations as customers are invited to visit.
The store describes hours of tagging and marking down prices for a Santa Claus Sale. Workers bustle behind closed doors preparing stock and Christmas decorations to create a festive grand opening. Crowds are expected to travel long distances to view the decorations and shop.
A frank business notice outlines a year of price cuts including a Thank You Sale and a Price Adjusting Sale. The store promises hundreds more customers and a holiday stock clearance, with low prices aimed at making Christmas shopping safe and affordable for local families.
A Christmas tale assures children that Santa Claus is real as the Santa Claus Sale opens Friday December 10 at 8 a.m. and runs until the night of December 24. The item blends a bedtime poem with a promotional notice from the New York American urging faith in Santa and promoting holiday shopping.
The store promotes a cheerful Christmas shopping experience with a bright store, hundreds of useful gifts, and a large warehouse for storing packages to be delivered later. It emphasizes making shopping enjoyable and spreading cheer to others.
A festive holiday appeal from store salespeople offering early Christmas shopping with packages put away to ease the season. The message emphasizes Merry Christmas and aims to free customers’ minds for the festive period.
A retail notice promotes a sale featuring handy bags and cases. The teaser emphasizes a favorable deal, inviting readers to take advantage of a hoped for price reduction and practical travel accessories. The item list remains concise, highlighting practical carriers for everyday use.
A promotional piece inviting families to visit Toyland at Lively's offering miniature versions of fine goods for children's amusement and education to make their Christmas happier. It emphasizes a world of toys and the retailer's duty to provide joy for young customers.
In planning our Santa Claus Sale we spotlight everyday essentials Domestics Ginghams Outings Hose Shoes Underwear and more The new prices make items feel like old friends you once knew scarce but affordable Was there ever a war when these fabrics sold for 35 and 40 cents a yard This sale offers notable value on necessities before and after Christmas.
Poem by Harriet Whitney Durbin from People's Home Journal recounts a muted Christmas morning. The speaker recalls walking home from church with Margery, noting a transition from youthful warmth to a new, mature tenderness. The vision of future family joy closes the reminiscence.
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