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Advertising and goodwill in wartime Britain and America
A wartime address urges American business to study British advertising gains under strain, noting one half of English men aged 18 to 51 in service and 5,000,000 women at work. Profits rose for London department stores and grocers, while continued advertising built goodwill for postwar demand and foreign trade opportunities.
MENTIONED IN THIS ARTICLE
Great Britain
England
Britain
London
America
Selfridge
Efe
Selfridge’s
France
Italy
Central
South America
United States
Lavant