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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Sep 15, 1920
Page
8
The advertisement highlights authentic fall 1920 fashions including smart tailored suits dresses of silk and wool coats evening wraps blouses and skirts. It invites readers to visit the ready to wear section on the third floor to view the new styles and their originality.
Fashion Designs on the second floor showcases chic hats during Fashion Revue Week. A rich stock of high grade woolens including serges tricotines plaids jerseys ottomans bread cloths and suitings invites selections for the new fall outfits. The tone is celebratory noting inspired hat modes and ready outfits for a stylish season.
The store promotes dominating quality in autumn silks and footwear for women. It highlights diverse silk options from evening gowns to wraps and lists materials such as satin brocade chiffon and georgette. The footwear section promises a complete stock in many colors and leathers to match new suits and dresses.
An ad announcing a vast stock of men’s wear with new silk shirts in many patterns and colors. Also featured are new madras shirts gloves collars and handsome silk neckwear.
An advertising note outlines an immense revue week featuring show items. It highlights bags jewelry lace trims ribbons trimmings and veiling as new items on display with a focus on authenticity and popularity.
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