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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 10, 1918
Page
8
A department store promotes gift worthy furs and sweaters for the holiday season. Furs await a small deposit to hold, with muff, scarf, and children's set prices listed. Large selection, hundreds of color combinations, and various qualities shown on the third floor to attract early shoppers.
The Wee Tots section showcases infant comfort gifts with careful care. Silk and wool knitted hoods carriage robes bootees rattles toilet sets and hangers are among items on the third floor.
The store promotes a wide array of gloves stockings neckwear and toys. It urges early shopping tomorrow as wartime needs push conservation and shorter hours while showcasing items from gloves and hosiery to silk shirts bath robes and handbags across main floor and third floor sections.
Jewelry of serviceable nature highlighted with selections for well dressed women is arriving daily. New Christmas pieces include La Victorie Lockets mesh bags abalone rings neavelty beads pearl and jet beads ear rings picture frames brooches hair ornaments lingerie clasps and more on the main floor. Also urged is sending Christmas packages to soldiers by October with a latest date of November 15 as National Defense Council encourages. Other items featured include finishing cases trench mirrors safety razors fountain pens Ever Sharp pencils tourist tablets money belts air pillows and various chocolates and candy.
Silks in rich color tones and rare excellence promise practical merit as top gifts. The display features Satin Duvelyn, Chinchilla Satin, Pussy Willow Satins, Taffetas, Sweet Briar, Moon Glo Crepe Jersey Suiting, Satin Trioc et te, Javanesque, Chiffon Velvets, and more on the on floor.
The article notes a time honored Christmas tradition will continue while the world has changed in 1918. It urges sensible gift giving focused on usefulness and practicality, aligning with national welfare and economic conservation. It stresses high quality to support economy and avoid frivolities.
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