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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 01, 1917
Page
4
A local store announces an Introductory Sale of early fall merchandise running through Saturday night. It promises dependable products with unmatched values and offers exchange or money-back guarantees if customers are not satisfied after bringing purchases home.
Mr. Fleming reports from New York that a large display of suits coats and dresses will arrive tomorrow at the Waterloo store. The sale features four hundred suits from 19.75 to 35, five hundred coats from 16.50 to 29.50, and two hundred silk and wool dresses from 16.50 to 25.00 with up-to-date models chosen by the buyer after weeks in New York markets. Customers are urged to inspect and compare values and can secure items with a small deposit.
In All Waterloo You Will Find LaCamille Front Are you perfectly satisfied with the corset you are wearing This service is free and the graduate corsetiere in Waterloo will select the corset best adapted to your figure and comfort No extra charge beyond the corset price and she'll guide you through corset fitting and selection.
The store features ladies and children's underwear in many styles and weights from heavy fleece and cotton to gauze and silk lisle. Options include high and low neck, ankle or knee length, cuffs or lace, long or short sleeves. Compare underwear values in person.
This advertisement touts hosiery for women with a vast assortment including fine cotton, silk lisle, fiber silk and all silk options in black white and colors. It guarantees customer satisfaction on every pair and claims offerings rival a city three times Waterloo in size.
The notice touts Georgette and Crepe de Chine waists with prices from 3.98 to 6.95. It emphasizes facts over talk and invites customers to inspect the waists to see quality and novelty as exclusive store features. It promises styles and values unique to the store to persuade purchases.
We claim quality for the price and invite customers to compare gloves in French Kid, Washable Cape, or Lambskin. See the best value options and shop around for glove values at your local Waterloo store.
A third floor display emphasizes blankets comforters curtains and small rugs bought months ago before a cotton market surge. The seller offers these items below wholesale and warns prices will rise with future sales, urging early purchases to save.
The fall millinery exhibit showcases a varied collection of hats, with salesladies ready to assist whether buying now or later. The display promises hats that suit any price and style, inviting shoppers to find the most becoming headwear.
A period-style sale ad lists Outing Flannel at 5¢ a yard and Percales at 45¢, plus Comfort Challies, bed comforters at 1.50, bed blankets at 1.50, pillow cases 20¢, white lingerie waists at 1.00, bleached sheets at 4.10, silk hose at 35¢, brown crash towelings 15¢, ladies knit skirts 0.75, and percales aprons 0.85 with brief notes on limited-time low prices and stock quantities.
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