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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
May 02, 1918
Page
4
Mrs C L Skinner of Somerville Massachusetts says she had a chance to try Lux on two delicate silk waists and they came out beautiful. She declares she shall never be without Lux.
A reader identified as 1 Doug praises Lux for washing baby’s all wool shirts bands and stockings. He reports the detergent keeps fabrics very soft and prevents shrinking compared with prior products.
A reader recounts how Lux detergent changes laundering habits after a neighbor endorses it. The ad explains Lux dissolves instantly in hot water, creates a rich lather, and cleans without rubbing, preserving sheer fabrics. Instructions cover washing fine blouses and woolens, with three rinses and shade drying.
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