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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Mar 23, 1927
Page
5
National Safety Council warns that at the present pace motor vehicle deaths may reach 75,000 in 1927. Based on 1926 data, about 23,000 were killed last year with roughly 16,000 pedestrians and 6,000 under 15. Some 700,000 injured, about 386,000 of them pedestrians.
C A Morris announces a Cedar Rapids showroom opening for LaSalles and Cadillacs starting Saturday in Cedar Rapids territory where no local garage exists. Several models will be shown for days in the Cedar Rapids Oakland company showroom.
Photographs spanning the Atlantic show British and American car fans viewing the 1927 American autos first presented in New York. The upper image arrives in London via wireless from New York, displaying the Whippet six by Willys-Overland. The lower image features the Stearns Knight eight, America’s first straight eight Knight type from F B Stearns Co Cleveland.
About 100 Firestone dealers from nearby towns visit Waterloo as guests of the Repass Automobile Company for an educational conference. Factory representatives attend with James Ashley, manager of the Des Moines branch, delivering the principal address during the morning session at the Elk’s Club.
The afternoon session discussed tire construction, rubber and cotton, dipping, and Firestone methods with advertising and sales experts. Five men were to be entertained at a banquet followed by a film about the Firestone Liberia rubber plantation.
Five counties Cerro Gordo Worth Mitchell Floyd and Butler join the Waterloo Motor Sales company wholesale Chrysler distribution. D 8 Ramage president announced the addition, expanding the territory by more than half and recognizing Waterloo as a distribution center. Previously the line covered eight counties plus parts of three. six Chrysler agencies across the new area will now receive cars via Waterloo, boosting local retail and wholesale business.
Waterloo Salvation Army advisory board urges residents to fund a new home costing 35000 to expand essential aid. The Des Moines based shelter helps unmarried mothers and destitute youth, with 95 percent of girls aided restored to virtue and usefulness. The campaign aims to improve efficiency and longevity of the charity’s work locally.
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