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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Mar 20, 1912
Page
7
A. Morris, sole owner and manager, plans a new store room garage and shop on East Fifth street opposite the fire station. Ground 60 by 120 feet, two stories, with ground floor sales and garage, second floor storage and shop. Estimated cost 12000 dollars. Morris and family have long managed Waterloo Cadillac sales.
The Morris Motor Co sold the first Cadillac roadster in Waterloo to G Birkley for his use. The car features an electric starter and electric lights and is described as one of the finest of its type in the city. Cadillac models have strong sales in this part of the state, with roadsters matching touring cars in popularity.
Ralph B Slippy has taken over agency for Inter State and Halladay cars, new to this area. Inter State offers nine models with six electric starters and lights, golden reflectors, power tire pumps, and clean handling. Halladay provides seven models, one new with features not before offered. Demonstrating car at 262 High street. sales already begun. office in Marsh Place block.
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