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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Jun 01, 1925
Page
14
A listing of Iowa jobbers and merchants endorses newspaper advertising as essential to building statewide awareness of merchandise. The note argues readers in Iowa daily papers provide broad reach for sales, reduces risk in stocking known goods, and helps hold trade against mail order competition.
The booklet offers specific guidance for sales managers advertisers manufacturers and agencies planning campaigns in Iowa's prosperous market. Free copies are sent to business representatives with merchandising problems related to Iowa. Request in business stationery and state the reason for requesting the information.
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