Electric Railway Man Praises Advertising Power
London July 16 United Press reports L S Storrs president of a Connecticut electric company told the Association of Ad Clubs of the World that advertising and publicity have transformed the electric railway industry. He cites wartime fare fixes, the shift to higher fares, and the spread of ad campaigns as proof of publicity’s value. By six years, over 300 companies use various advertising methods including newspapers posters and booklets.
MENTIONED IN THIS ARTICLE
United Press
London
Eng
Association of
Ad Clubs
L. S. Storrs
Connecticut Company
Haven
United States
Electric Railway
National Association
Associated Advertising Clubs
Beauty Chats Summer Heat and Hygiene Advice
A column offers home remedies for hyperhidrosis and body odor with formulas for baths, powders, and tonics. It urges daily washing, gentle antiseptic powders, and cautions about excessive perspiration while noting various skin concerns and the value of consulting a doctor for persistent issues.
Advertising improves electric railways and public trust
The piece notes how publicity rebuilt the electric railway industry from bankruptcy to stability, driving fare reductions and better service. It cites 1923 ad spending near 2.5 million with many firms at or near two percent gross, and says advertising is worthwhile when paired with service, while a farmer in South Africa finds a crow dead from a seven carat diamond.
MENTIONED IN THIS ARTICLE
Charles Lamb
South Africa
Contractor Runs Trucks Two Years Without Licenses
John R. Kamrar of Webster City state automobile department agent conducted a stop on Grant highway east of Webster City finding several trucks operating without licenses. Contractor H. E. Jacobs from West Bend faced fines totaling 441.25 dollars for auto taxes licenses and penalties plus seven truck licenses and chauffeur penalties.
MENTIONED IN THIS ARTICLE
Webster City
John R. Kamrar
Thia City
State Automobile Department
Towa
H. E. Jacobs
West Bend
Here
Jaccobs
Kamrar
Saverall
Dolicansen
Jacoks and Justice
Atx
Brookhart to Speak at Shenandoah Park Fair
Senator Smith W. Brookhart will be the chief speaker on American Legion day at the Shenandoah fair on August 14. The program includes other notable Iowans, plus a sham battle and an athletic show.
MENTIONED IN THIS ARTICLE
Shenandoah
Tan
Smith W. Brookhart
Legion
Side Talks on Hosting and the Ideal Hostess
A reader recalls a house party where Mrs Mark embodies hosting joy. The best hostess, he says, is someone who has a good time at her own party and makes guests feel welcome rather than fussing over decor, food, or show. The piece urges graciousness and genuine enjoyment over perfection.
MENTIONED IN THIS ARTICLE
Mark
Toatess
Mary
Martha
War in Brazil May Boost Coffee Price
War in Brazil threatens its status as the top coffee producer. Disrupted production and shipping mix with roasters and wholesalers in the United States to push up prices for a cup of coffee in the near term.
MENTIONED IN THIS ARTICLE
Brazil
United States
Also Mentioned on This Page
Is. Storrs
Connecticut Co
Ad Clubs of World
Lance
Leath Furniture
Illinois
Wisconsin
Iowa
Michigan
A.leath & CO
Lafayette St
Brookhart
Shenandoah Park
Cincox
Post
Bran
The
Royal Baking Powder Co
Pti Ens UF
Baking Powder Company Call
Svan EV
Lede Eel Lk Ea
Raspberry
Royal Baking
Il He
Ine
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!